AI/ML
CUSTOMER PROFILING
BEHAVIOURAL MODELLING
PSYCHOLOGICAL TARGETING
CONTEXUAL ADVERTISINGCOOKIELESS MARKETING
Wattle Labs uses AI and machine learning for customer profiling and behavioural modelling. We enable you to understand, resonate with and target customers without requiring cookies or sharing third party data.
CUSTOMER PROFILING
Wattle Labs profiles individual customers revealing their hidden psychological, behavioural, socioeconomic and demographic attributes. Psychological profiling customers who clicked on an ad or purchased a product, reveals the hidden casual factors ultimately driving that behaviour.
Offers
We can psychologically profile customers who accept offers and use this to identify other customers with similar psychological factors and traits. We can accurately recommend offers to new customers without any previous transaction history.
Recommendations
Psychological profiling your products and brands revels the hidden, casual factors driving preference. We use this to accurately recommend product and services to customers with similar psychological factors and traits.
Messaging
All customer messaging, and collateral can be aligned with an individual's psychological profile. Not only do we recommend which product to sell to each customer, we recommend the best approach and message to used with each customer.
Marketing
Our profiling, targeting, media and retail products are interoperable and channel and platform agnostic. We can help you apply insights acquired in your digital channel to your retail network. We can even help you comarket products with new brands without even sharing data.
Brand Strategy
We can help you understand the dreams, desires, worries and fears and of your customers. Psychological profiling can help you with product strategy, design, messaging, packaging and marketing. We can find opportunities and gaps in your product line-up.
Market Research
Psychological profiling is infinitely superior to existing techniques. Psychological profiling is objective, detailed and real-time. We help you discover things about your customers you never felt possible and be confident that the results are accurate and free of bias.
